Freight Forwarder-Introduce Chinese freight forwarders

May 23, held in Sanya, Hainan Teradata database summit, China Mobile, China Telecom, Federal Express (FedEx), China Construction Bank and a number of companies demonstrate to IT data integration, analysis and services to enhance the tremendous benefit power. As a global express delivery giant FedEx through the IT technology, real-time information processing, utilization and consolidation, maximize resource value business intelligence, quality of various services to develop a logistics index (Enterprise Service Quality Index, referred to as ESQI), in order to achieve the key business indicators is always on the detailed tracking, in order to assess performance and accurately guide the direction of continuous improvement. “FedEx ESQI constitute more than 80 indicators, from a customer-centric point of view, on the FedEx service to the accurate assessment of the situation, and in which all of the reports and analysis are based on FedEx Enterprise Data Warehouse (Enterprise Data Warehouse) to carried out. “Federal Express technology researcher Mark Cooper gave a presentation to. Powerful data platform

FedEx began operations in 1973 and headquartered in Tennessee, Meng Fei, fiscal year 2009 turnover of 35.5 billion U.S. dollars, the daily loading capacity of 8 million service over 220 countries and regions, 280,000 employees and contractors, 660 aircraft and 80,000 special vehicles, IT systems to deal with every day from the Group of express, ground transportation, freight forwarder, customer service, office, customer center, intelligent mail, trade network, hundreds of millions of items of electronic transactions. FedEx Asia Pacific vice president of information technology, Lin Da Bo Qin said FedEx annual investment of 1 billion U.S. dollars, and constantly improve the customer experience and technology, and more than 7,000 worldwide IT employees.

Mark Cooper believes that as the core of IT systems, data storage, extraction, analysis is particularly important. FedEx IT and enterprise data warehouse is an integrated, cross-corporate sector, in support of business processes to drive business decisions, provide support for large-scale projects to promote the integration of four operating companies play a major role. IT systems used by Federal Express is Teradata12.0 database, the current daily load more than 500 million records, seven operating companies, five international regions, more than 1.6 million reports per month.

FedEx IT systems and database functionality so much today, went through a process of continuous perfection. According to Mark Cooper describes, Federal Express was launched in 1994 from the IT system and database system building. At that time the system’s goal is to use data warehouse for real-time data information into the processing, integration, mining data value. Particularly in the data query, the real-time information processing needs support to tactical and event-driven query response requirements, strategic and tactical decision-making exist query. However, in the implementation process, we found lot of information duplication. Federal Express to use the database field names to define “customer account number”, the customer account information in 34 different field name. Another 7,000 have addresses in different forms, there is more than 100 shipping information system, at all levels, the company’s various departments are there a lot of repetition. “If you chain together these information points, like” Star Wars “in the exploded diagram, particularly the interface between the application there is a lot of repetition.”

It is understood that the cost of maintenance data from one million to two million U.S. dollars between the cost of 35% to 70% between the various data redundancy, duplication caused. How to reduce IT costs and promote business faster to generate income, minimize data replication is the Federal Express long-term IT systems and database work. Said Mark Cooper, Federal Express used to find similar in the United States Library of Congress contains the same paragraph of the book’s principles, using Teradata data warehouse platform, a proprietary method to realize the repeat data confirm and quantify the overlap database.

Weigh the quality of service
FedEx has long been full use of IT systems and data mining, on the key operational indicators to track in detail to assess performance and provide guidance on the direction of continuous improvement. In 1987, FedEx has developed its first service quality indicators (SQI): weighted key performance indicators (KPI) system to measure customer under mandate failure caused by customer dissatisfaction is weighted, on-time delivery performance from 95% growth to 99.7 %, without significant increased cost.

According to Mark Cooper describes, FedEx corporate performance reporting mechanisms in the past is very scattered and complex: more than 80 indicators related to customer contact express, ground transportation, freight, customer service, office, service and other business areas and operating companies of large amounts of data. Number of different measures of operating companies, definitions, layout and delivery mechanisms, quality of service and customer satisfaction between the two key metrics, there is no association can play the role of the data or analysis tools. Through database mining, from the customer’s point of view of operational performance, customer-focused on the operational performance measurement, use of standardized indicators of infrastructure and more accurately assess the service delivery to enable senior management to clearly understand the company quality of service and support for each operating company’s specific reporting needs. Focused, consistent performance reporting mechanisms to FedEx solutions beyond sales targets more than 50%. “Available data to establish business processes around the prototype, providing visibility of business advantage and support the right way to act”, which is Mark Cooper on the use of existing data warehouse data real-time information processing, data integration, data integration, the benefits to the enterprise The overall feel.

Information and Services Worldwide
FedEx Asia Pacific vice president of information technology, Lin Da Bo Qin said: FedEx informed decisions in the IT area will allow the company a competitive advantage. We are watching closely to our customer feedback application, and, where necessary, make appropriate improvements. Customer experience will continue to be the courier business focus in the IT sector.

Companies should weigh the IT strategy, take the right direction. They must have long-term development of the mind, attention to IT and computer science of the development trend of developing products that enhance the operational level of new applications Cheng Xu or system, cost, and obtain long-term interests, which became Lianbang Express IT Xinxi department Zhuyaorenwu.

FedEx is committed to developing a series of worldwide focus on the long-term development of emerging technologies. For example, implanted in the major shipment of sensors, so that customers understand the immediate shipment of temperature, vibration state, and other dynamic information. Federal Express was a shipment of some high-value test run on this technology. Ongoing research and development companies (such as Federal Express Innovation Lab) in three to five years of planning time, shoulder the development of advanced optical scanning, robotics and the future of pervasive computing technology task processing.

IT technology as Federal Express a competitive advantage in China a long time. Federal Express since July 2004, the launch of the new “Pocket treasure” handheld computer – Pocket Express wireless information processing system, based on GPRS (Communications Packet Radio Service) technology, to quickly capture package information. Federal Express is the first use of GPRS technology in China, the international courier company Federal Express in the global market, China is the first equipped with state of the art scanning technology to enhance front-line service quality, reduce pick time, and enhance the customer experience .

Currently, Federal Express 59 cities in China, the international express and domestic courier services, are equipped with the “Palm treasure” hand-held computer. Customers can enjoy international and domestic shipments real-time tracking inquiries.

In addition, fedex.com also been further optimized. The site launched in 1994, can now provide a more simplified navigation, the customer can be obtained directly from the company home page tools and solutions. “FedEx Ship Manager” online tool has been redesigned, simplified waybill preparation, tracking and arrange couriers pickup process. Also streamlined the process in a single shipment fill out the required form for all transport information. Customers can also directly access Microsoft Outlook Web mail system address book, and use the associative input.