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The rapid development of information technology to business management thought brought great changes, especially e-commerce sectors of the community have had a huge impact, causing the business model changes, the traditional management mode can not meet the new competition requirements, based on e-Supply Chain Management (E-SCM) emerged. The same information technology products for the enterprise resource planning (ERP), customer relationship management (CRM) in their respective fields of application played an important role, but their E-SCM occurred in function between the staggered and complementary , scattered resources, their own way, forming a “information island.”

E-commerce environment, a separate system has been difficult to fully play its expected role, to improve the market supply chain responsiveness and customer service levels, enhance core competitiveness, the need for E-SCM and ERP, CRM system integration integration to achieve complementation; and e-commerce self-service and enterprise portal, data, online analytical processing functions has greatly promoted the E-SCM and ERP, CRM systems integration.

1, based on e-commerce supply chain management (E-SCM)

1. Traditional supply chain management

Supply chain around the core business, through the information flow, logistics, capital flow controls, starting from procurement of raw materials, intermediate products and final products are made, the final product by the sales network to reach consumers will be suppliers, manufacturers , distributors, until the end user, even as a function of the overall network chain structure model. Supply chain management is to meet the needs of customers, from raw material to finished product in the process, in order to obtain effective commodity storage, transportation, and high-quality services and effective information about the program, operation and control. As companies adapt to the 21st century is an effective means of global competition, a new management model, which from the perspective of the entire supply chain all the nodes in enterprise integration and coordination of resources, emphasis on strategic partners, collaboration, information resources integration, rapid market response and create value for users. As the information technology and network infrastructure limitations, the traditional management concepts of binding, paper-based, fax can not do the traditional supply chain information between enterprises and partners timely, synchronous sharing, difficult to adapt to economic globalization, limiting the development of enterprises . In particular in:

(1) behind the concept of enterprise management. Supply chain enterprises only pay attention to each node in its use of resources, the vertical management of internal organization, lack of cooperation with external partners, production, supply, and marketing their own way, resulting in a backlog of inventory, financial waste and business objectives of the conflict question.

(2) the lack of trading partner collaboration awareness. Nodes in the supply chain is often seen as trading partners rather than partners, competition over cooperation,
The companies do not want to sacrifice their own interests in exchange for the best interests of the entire supply chain, can not achieve “win-win” or “win.” Intense competition among the supply chain, often start a price war, operating at a loss, resulting in a lose-lose.

(3) management information system is not perfect. There is no unified standard for information service platform and secure electronic trading platform, information can not be shared and fast delivery, resulting in the supply chain, information accuracy is not high, lack of timeliness and flow rate, all members of the business difficult to achieve co-ordination.

(4) lack of market responsiveness. Uncertain demand is not established to track the user management system and can not respond to the needs of customers, customer satisfaction declined difficult to order manufacturers to conduct production, inventory costs, reduced competitiveness of enterprises.

2. E-commerce and supply chain management integration

E-commerce is the increase of today’s enterprises to improve international competitiveness and effective means of expanding the market, it appears to the modern supply chain management had a profound impact, not only changed the form of commodities trading, but also changed the logistics, capital flow and information flow .

With the technology, market and manage the continuous development of ideas, e-commerce and supply chain management integration is inevitable.

(1) both have a common strategic objective. E-commerce activities by various sectors of business with Internet technology into the network information platform on behalf of, the transformation of the traditional business model, full use of limited resources, reduce trade links, reduce cycle time, improve efficiency, reduce costs, improve service quality objectives. It is with the supply chain to improve customer satisfaction, market share and earnings goals are the same.

(2) emphasize the integration, collaboration and innovative management thinking. E stressed people, technology, management three in the effective integration of business activities, and including work processes, organizations and so on, including innovation; supply chain management supply chain members emphasized collaboration and integration, information sharing and supply chain strategic partnership between members also provided favorable conditions for innovation and possibility.

(3) out of competition. In order to stay ahead of competitive advantage, companies must widen their supply chain partner collaboration and adjustments, Dianzishangwu Jishutebie yes Internet in promote supply chain integration towards its desired goals 方面 play an important role. Support from the e-commerce technology, supply chain management and advanced management mode that will be difficult to play its due effect.

Second, ERP, CRM and integration of meaning

ERP, CRM system implementation within their respective areas of a certain function, but because of the lack of systematic information organization, standardization, leading to E-SCM occurred in function between the cross and complementary scattered resources are fragmented and lack integration, “Information island “is becoming more serious. While e-commerce environment, the independent operation of a single system has been difficult to fulfill its intended role, to improve the market supply chain responsiveness and customer service levels, increase their core competitiveness, the need for E-SCM and ERP, CRM to the system integration of functions integrated in order to achieve complementarity.

“Integration” is borrowed from the corporate management comes, it is an enterprise development strategy and business integration under the withdrawal or increased number of business sectors, including the horizontal integration and vertical integration. Generally speaking, integration is to all of the resources according to the integrity of the principles of systematic and limited coordination, to order further to enhance the core of the system function, system performance, extend, expand the scope of complementary advantages, substantial increase in application efficiency.

3, E-SCM and ERP integration

1. E-SCM and the need for ERP integration

(1) E-SCM is not open to the successful operation Apartments ERP support. ERP system is mainly focused on internal process optimization to help companies achieve internal cash flow, logistics and information flow in the integrated management, emphasizing the vertical of business. Only the first individual in the supply chain to achieve a high efficiency within the enterprise resource integration to provide accurate and timely production planning, materials, transportation, financial and other information based on the entire supply chain to achieve logistics, capital flow and information flow effective mobility, can be said that ERP is the cornerstone of E-SCM.

(2) E-SCM ERP can make up for deficiencies on the horizontal management. As the limitations of ERP systems within the enterprise, the enterprise is difficult to grasp the accurate information outside of the supply chain lack of information sharing between nodes, not harmonization weakens of procurement, effective use of funds, sound management of inventory, timely delivery capacity, limiting the competitiveness of enterprises. The E-SCM covers all aspects of the supply chain to strengthen the coordination between the enterprise and information integration, ERP make up the deficiency. Can be said that there is no E-SCM, ERP will only be able to complete an efficient system of local functions.

2. E-SCM and ERP integration of content

(1) in the planning, optimization and decision-making functions, E-SCM provides a better solution, the corresponding part of the ERP can be overwritten or added. In production planning, ERP built on the earlier fixed, no resources and capacity constraints in the premise of low visibility scheme, plan model rough, difficult to optimize. The E-SCM is an integrated, comprehensive account of the internal and partner resources and capacity constraints, generated in advance of a flexible, high visibility, and easy enough to fine the dynamic adjustment and optimization plan. On the demand plan, compared to ERP, Internet-based platform, including engines and other collaborative communication technology and statistical tools, E-SCM can generate real-time enterprises, accurate demand forecasts, can adapt to the rapidly changing business environment.

(2) in E-SCM and ERP there are similar or overlap of financial management, human resource management, quality control, customer management and business units are based mainly on their own characteristics and to develop common standards, and can order through ERP basis, coupled with the enhanced E-SCM in part to integrate. For E-SCM does not have some of the transaction processing and data maintenance functions, such as goods receiving, inventory and a database, work orders, purchase orders issued, invoices, text block management, accounting management, the project master file / BOM, maintenance of the list, you can rely on ERP to achieve.

4, E-SCM and CRM Integration

E-SCM and CRM need for integration
E-SCM is the nature of “customer-centric”, the competition between them is in fact business and customer needs to master the ability to meet their needs competition between. In the pursuit of individual needs of today, if a company is not the unique needs of individual customers to make timely responses, not according to exact customer design, manufacture, improve the product accordingly, can only create a product backlog, waste of resources, loss of customers, in a disadvantageous competitive position. In order to achieve real-time and accurately respond to customer needs, demand and supply chain to achieve the optimal allocation of resources, enhance the competitiveness of enterprises, supply chains must and sales, marketing and customer service functions to integrate the E-SCM and CRM integration.

(1) E-SCM through the CRM system to obtain accurate and comprehensive customer information, on the one hand the future accurately predict market demand for the whole supply chain members provide the basis for management decisions, reduce inventory, lower costs, increase productivity and profitability; the other hand, the supply chain, enterprises can tap the potential customers to develop business, discover new market opportunities, create new profit growth point.

(2) CRM and E-SCM also need to be integrated. From supply chain management, CRM, customer information only in individual mobility between enterprises and customers, can not make all the nodes in the supply chain enterprises have shared, resulting in the “information island” phenomenon. As the poor flow of information, leading companies can not meet all customer needs, this form of customer relationship management and customer service quality does not really promote substantially improved. * Y7 Y-b & J ‘O% _6 t

2. E-SCM and CRM integration content

(1) Customer service and support, is an important part of the CRM system has a more complete customer information management, and to then manage, INTERNET-based service support, call centers and other convenient contact channel and timely on-site service support and other functions, can help business faster and more efficient to meet the unique needs of our customers, maintain and develop customer relationships.

(2) analysis of decision-making module in the CRM also plays a very important position, including sales analysis, service analysis, purchasing analysis, inventory analysis, product analysis, customer analysis, partner analysis, staff analysis and other content, and E-SCM has some overlap , in which analysis of CRM sales, service analysis, customer analysis section resistant and can be integrated into the SCM in.

(3) financial processing, order management, since the E-SCM as the entire supply chain from the perspective of design, planning, function more fully, completely covering the corresponding part of the CRM.

5, integrated way to achieve

Integration of the current popular technologies mainly in the following categories:

(1) middleware. The use of “new modular software” approach, providing E-SCM, ERP and CRM software integration with third-party standard parts, namely through the application program interface API to integrate the various systems, heterogeneous environment, communication, shielding the different structure differences between platforms and support interoperability of multiple data sources. The related technical standards 0MG the COBRA standard, MICROSO set of COM / DCOM, SUN’s RMI and so on.

(2) data replication. In the system of data between the server replication to synchronize data between the two. This technology is relatively mature, is relatively easy to achieve together. If you can use the Sybase Replication Server provides two and SQL Remote replication technology to implement Adaptive Server, non-Sybase, LAN and host-based data replication between data servers.

(3) secondary development. Namely, the standardization of the existing system software according to company’s own management processes and features, to customized changes to the software or do not ask for information of different docking module, the same unity of similar modules. Secondary development of the existing features of standard software products, low prices, but also custom software, high efficiency and better adaptability features, is a good choice.