Freight Forwarder-Introduce Chinese freight forwarders

Twice a month, the total number of business people around the world willing to pay 250 U.S. dollars, spend a few hours to visit the Federal Express Corporation’s business center, SuperHub (Editor’s translation: super-centers). Aim is to see for themselves how to look at the giant from scratch in just 23 years, development has a 10 billion U.S. dollars, accounting for a large number of industry market share leader.

The following is Federal Express has been able to achieve unprecedented success of the 11 management principles

Focused its efforts for staff
Founder, Chairman and Chief Executive Officer Fred Smith (Fred) to create the flat-style management structure, not only to the employee empowerment, and expanded the responsibilities of staff.

The difference is that with many companies, FedEx employees dared to challenge management. They can turn to the company’s Guaranteed Fair Treatment Procedure (Editor’s translation: to ensure fair treatment program), to deal with the manager there does not resolve the dispute.

The company also spent millions of dollars to establish a FXTV (Editor’s translation: Federal Express television network), so that management and staff around the world can establish immediate contact. It fully reflects the company’s fast, honest, comprehensive, interactive means of communication.

Devotion
Of the 20th century the early 90s, FedEx prepare a service center of the Asian super station’s vice president for Asia-Pacific Joe McCarty (Maika Ti) in Subic Bay (Subic) to find a good location. But the Japanese fear of the presence of Federal Express in Asia will affect its own transport, not to Subic Bay via Federal Express service the Japanese market.

In Federal Express, this is not Mai Kati own problems, to solve the collaboration across sector boundaries. Federal Express in the United States, the main legal adviser Ken Masterson (Master Mason) and vice president of government affairs Doyle Cloud (more Jol) together, get government support. At the same time, under the leadership of the Maika Ti, Federal Express in Japan launched a bold and extensive public relations activities. The operation was a success, so the Japanese to accept a Federal Express to connect Subic Bay and the Japanese program.

Award crucial
Federal Express employees and customers often make assessment of the work done, in order to properly recognize the outstanding performance of staff. Several more major awards which are:

Bravo Zulu: reward beyond the standard for excellence.
Finders Keepers: for daily contact with customers, bring new customers to the company’s employees with additional bonuses.
Best Practice Pays: the contribution of the staff team to exceed company targets a cash.
Golden Falcon Awards: awarded to nominated customers and management recognition of staff.
The Star / Superstar awards: This is the company’s best performance award, equivalent to 2-3% of alumni salary checks.

Multicultural
Federal Express has its own great culture, but also a variety of local cultures. In the super central station, its culture is its sense of time; in software development laboratory and logistics services, their culture is that innovation and creativity; in the first-line site, with its emphasis on customer satisfaction in the corporate culture.

For the United States and Canada, senior vice president of operations Mary Alice Taylor (MA Li) said: “Our
Culture is effective because it is closely linked with our purpose, namely to provide high quality customer service. ”

Motivation is better than control
FedEx managers will lead the work requirements by making appropriate personal adjustments to create first-class achievements. As Ma Li said in the report: “We need to strengthen the operation of the ground. I think if each employee to focus on a single target, can reach a certain level of the whole. That is why we introduce the best performance award. It makes Our 50,000 employees can focus on improving productivity and customer service. we’ve never met another thought to achieve peak performance near 100%, while costs have dropped to the lowest level. ”

Designed the examination procedures and training programs to ensure that managers know how to make the right example. Senior managers is lower manager example.

Primary rule is to change the rules
FedEx chose to replace the fixed price system designated by postal route and traffic pricing system (Postal Code-inspired zone and volumn pricing systems), in the freight industry created a great stir. This change not only simplifies the FedEx business process and enable customers to accurately forecast their own transportation costs. Fred persuade Congress to make the Civil Aeronautics Board (Editor’s translation: American Civil Aviation Commission) to lift restrictions on air express, the opening up overnight delivery freight (overnight cargo transportation business), so that rival companies have also benefited from the industry profits increased by 10 times.

Problem is also a good side
Federal Express to the customer problems as their own challenges and potential business opportunities. FedEx received a product intended to operate their own warehousing and wholesale business, retail and the global women’s accessories at the request of home by providing systems to track orders, check stock, arrange the delivery time of service delivery so that it can achieve orders within 48 hours to complete. FedEx huge super center is able to exist in such large scale is because there are a variety of companies continue to ask for their help.

Active use of technology software
FedEx experience shows that in this information age, a company create and organize information, and its value far beyond the company’s internal use. The company has a POWERSHIP (translation editor: Budweiser shipping) system, can take orders, track packages, collect information and billing. Company about 2 / 3 of the transport is through this system or FedExShip (Editor’s translation: Federal Express shipping) to complete the electronic transport system.

In 1994, Federal Express has its own website. Customers can learn through the company’s home page of useful information, but also open the company’s COSMOS database. To help customers bring their business online, the Federal Express to provide a dedicated FedEx shipping software system, so that the transport process automation. Federal Express has also created its own intranet for company-specific.

Hesitation will fail (but only to be spotted moving)
Although the company intends to provide consultancy worry Fred the afternoon the next day delivery service (next-day afternoon delivery) may affect the company’s other services, such as the delivery of priority services and the economy, Fred that the new service will bring to profit, but also to eliminate the morning delivery of priority (priority morning delivery) and delivery at the economy (economy run) between the idle period. His hunch paid off. Two days of the arrival of continued business growth, the overnight arrival of the priority services continued to grow. In Federal Express, managers act according to intuition.

Let go

Sometimes your intuition and see from the reports trends are wrong. Federal Express uses the latest technology, connected through satellite, fax processing file, and then delivered to your door for a new attempt ZapMail (Editor’s translation: courier mail) for low-cost fax machine filled with the collapse of the commercial market and is a lesson. However, this is nothing. Federal Express from the outset, the company’s system as a risk. Therefore, other measures seem reasonable, or less succeeded. The first type of radiation, such as shipping system, dedicated transport team, Federal Express technology advertising.

To determine image
Awe-inspiring image takes a lot of years to establish. To go through careful planning, use of different resources, single-minded to do to pass it out. The public has now been put “to the Federal Express”, that is equated with the promise to comply, it can be said that one of FedEx’s success.

FedEx will think of creative thought. Federal Express is always looking for ways to meet a variety of unique or predict customer needs. FedEx motivate staff to establish a corporate image, to create a kind of both clients, but also for the employees sake of corporate image. Well-established image of the company’s benefit to maintain and expand its market share. FedEx never to make excuses. Successful advertising programs to strengthen the company’s reputation, employee pride in their own confidence in the work of the same doubled the company’s reputation.